About us

Being a professional market research company with advanced internet technology and professional market research methods, Broad Research (BRC) is able to provide clients with scientific market monitoring service, complex market data visualization and customized solutions in product development, market orientation and marketing process.

BRC is committed to provide clients with authentic and valuable consulting and research services, based on the company philosophy "Innovative research based on science and technology and market insights based on data".

The company was officially renamed as
Board Research and started consumer data
collection business nationwide

Independent research and analysis department was set up, focusing
on providing customers with comprehensive solutions

Automotive department was established.
BRC started to provide market
research services to major OEMs

Shanghai and Guangzhou office were established. BRC became a member of ESOMAR and CMRA (China Market Research Association)

An expert database, consisted of expert
from various fields, including economics, sociology,
statistics and so on, was established

Big data department was setup. Call center was expanded. CRM service was available

Guangzhou office was established, focusing on big data development. An online research platform, co-founded with the world's largest online research group, was set up in China

Product development

Market Entry
Market Validation
IWOM
Offline Traffic

CRM

Customer Satisfaction
Customer Loyalty
Customer Attrition Rate
Persona

Communication

Ad Pre-test
Ad Post-test
Ad Tracking
Ad Monitoring
PR Monitoring

Consumer Insight

Persona
U&A
Segmentation
Shopper
Brand Positioning/Health

Channel

Channel Plan
Channel Audit
Channel Monitoring
Mystery Shopping/

Beijing HQ

Address: A320, Wangjing International Center, No.9,Wangjing Street, Chaoyang District, BeijingA320

Telephone: 010-65185793/65185794

Fax: 010-65188681

Email: hr@broadresearch.com

Shanghai office

Address: Qingsongcheng, No.777, Zhaojiabang Road, Xuhui District, Shanghai

Telephone: 021-64756066

Email: siying.gu@broadresearch.com

Guangzhou office

Address: Room A316, Building G1, Huanan Xincailiao Innovation Zone, Kefeng Street No.31, New-High Tech Development Zone, Guangzhou

Telephone: 020-89855840

Email: hr@broadresearch.com

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